Without active promotion, you will not be able to sell your ebook effectively. Most of the publishing sites will do some promotion for your book, but remember that they sell millions of books and unless you also promote it, you can't expect sales that will make you rich.
In this section, we will introduce you to a number of marketing options for your newly published book.
1. Create a Captivating eBook Sales Page
Online bookstores will create a sales page for your book, however, it's important that you also create a high-conversion sales page on your own website. This is particularly important if your site is not dedicated to your book, or not completely relevant.
Your sales page should immediately draw the reader in with a "hook" - something that makes them want to read more about it, and ultimately buy it. It's a great idea to hire a marketing copywriter to write your sales page copy and to optimise the page for search engines.
The objective of the sales page is to tell your readers about your book, so give information concerning the genre, word or page count and a few snippets of text. This should be similar to, but longer than, the back jacket copy of a traditional book.
Include the following in your salespage:
- Section that introduces you (the author) and mentions any of your relevant interests or achievements
- Add to Cart buttons
- Strong call-to-action
- Reviews (see "bloggers" below)
You can always look at other sales pages of popular authors' books to get inspiration.I would like to encourage you to experiment with a few sales pages to see which one perform the best.
Here's a great resource on how to create a Sales Page (Pitch Page)
2. Approach Bloggers
Bloggers love to write reviews on books and other products and this will be a great place to start. It costs you nothing to send out a couple of review copies for bloggers to read and review. They will include a link to your sales page in their review, which will be read by their readers, giving you an instant audience.
You can use your own blog (with subscription form) as a launching tool too - talking about your book via written blog posts, podcasts or vlogs. Many well known authors, like James Patterson, giveaway a number of "sample chapters" of their recent works to whet readers' appetites. Consider doing the same. However, don't give away the most valuable chapters, but rather the most enticing chapters that will leave them hankering for more.
3. Social Media Promotion
Facebook and Twitter are excellent for casual engagement with your readers. You can post links to your blog and to your sales pages and to your email subscription form for your followers on these platforms.
4. Reader Platforms
Goodreads and Shelfari are excellent places to promote your ebooks among people who read. While the bigger social media platforms give you a wide spectrum audience, these two sites are meant for readers.
The sites offer great tools to be used for your reader or author account, as well as giveaways and groups that can be used to promote your book.
Look for other ebook groups online.
5. Daily Communications
Include a link to your sales page on your email signature and use the same link when you comment on blogs.