Having a clear social media marketing strategy will deliver tangible and consistent results. It's important to note that a social media marketing campaign will take time and effort, but it can deliver long-lasting profitable results.
Before you start working on your strategy, you need to ensure that you have the following tools in place:
A business plan /model: You need to think about how you make money and understand how much money you can allocate toward your marketing strategy.
Email marketing platform: Email marketing platforms are more professional, and offer a better delivery rate than sending emails directly from your email client. Learn more about email marketing here...
SMM profiles: Each social media profile needs to be optimised for best results. That means that they need to contain your website URL and contact details. Where possible, include keywords and high quality images.
With these steps in place, you can now work on your marketing strategy. Follow these 4 steps:
Step 1 - Goal Setting
Your ultimate goal is naturally, making sales, but you need to create stepping stones to get you to that goal.
Phase 1 - Get your community engaged and involved by showcasing your knowledge, experience and results. Facebook and Pinterest are the best platforms for visual marketing that can go viral. Posting high quality images with clear descriptions and calls to action will work best on these sites and will quickly establish you as an authority in your niche. Audience engagement is measured using the "People Talking About This" statistic.
Phase 2 - Overall awareness is the number one goal of branding in any venture, and the fact that you're getting that right is evident in increased likes and shares.
Phase 3 - Generating leads is another step closer to your ultimate goal. You can use an email marketing opt-in form to gather your leads and track this step.
Phase 4 - Getting sales directly from social media is not always that easy. That is why attraction marketing is becoming so popular - it offers a subtle way for users to interact with entrepreneurs.
Step 2: Get to Know Your Audience
Your Facebook Page's "Likes" tab is a great indicator as to where your audience spends their time. Unfortunately, the new Graph Search makes it difficult to look for the pages of your competition, but you can still use Google to find Facebook pages. Find your competitors and see what works for them.
Step 3: Plan Your Posts
Unless you have a plan in mind, your SMM will fall by the wayside. Therefore, it's important that you set up an editorial calendar, planning what you will post each week. You can schedule posts for Facebook using the built-in schedule tool, or using FutureTweets for Twitter. This will free up some time for you in the future.
Your editorial calendar should include planning for your long term social media goals and activities and estimates.
Step 4: Measure Your Results
Assessing your results and tracking your progress will help you see what works and what doesn't, so that you can tweak your marketing campaign accordingly.
Best Social Media Platforms
There are thousands of social media platforms, both general sites and those that specialise to various niches. The specialist platforms are great for marketing within your niche, but in order to really capitalise on the larger audience, you need to belong to the main platforms:
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