Search Engine Optimization (SEO) plays a VERY big part in the success of your online marketing strategy. If your Website is properly Search Engine Optimized, you will have a constant flow of traffic and by now we all know that Traffic = Money.
The majority of web traffic is driven by the major search engines - Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
If your site cannot be found by search engines or your content cannot be indexed (put into their databases), you miss out on incredible opportunities available to websites provided via search. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
SEO is a science that is constantly evolving. It is what you need to do to get your website to the top of Google's or any other Search Engine's organic search results. The key to plenty traffic is to get your site to the first page of Google Search Engine Results Page (SERP), better yet - the number one spot.
Depending on your industry and your niche, being the first entry on SERP can make you millions.
It is said that if you committed a murder, it would be safe to bury the body on the second page of the Google search result. Why? Chances are very good that no-one will find the body there... Think about it - when last did you even look on the second page of Google search results? Few people ever go beyond page one.
Basically, SEO helps search engines to find relative search result for users.
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