My Ultimate SEO Checklist - Part 1

My Ultimate SEO Checklist - Part 1
Author: The Money Source  Last Update: 01 February 2017


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I compiled a list of the most important SEO factors which I totally believe are must-haves for every website. Some of these must-haves come into play even before your domain is registered and your website is hosted, so I have decided to order the items around the basic design and development stages of a website.
 

My Ultimate Checklist and Guide to SEO


Immediately once you decide to setup a new website there are 2 VERY important SEO factors to consider:

* indicates a very important SEO Success Factor

* Domain name
The right domain name will boost traffic to your website considerably.
Learn more about chosing the perfect domain name...
     
* Location of  the web server on which your site will be hosted
Host the website in the country of your target market.
Learn more about choosing the perfect hosting company...


Once your hosting account is setup, you'll have to decide which content manager to use for your website.
Learn more about Content Management Systems...


ON-PAGE SEO Factors

These are the most important ON-PAGE SEO factors to consider during the design and layout phases of your website:

* indicates a very important SEO Success Factor

* Site Navigation
It is very important that site visitors and search engines must be able to navigate your site easily.
Learn more about design considerations for your website...
     
*

Site Title Tags
The Following Tags must be in the Head section of every page of your Website.
It is VERY important that every page must have a Unique Title. Avoid duplicate Titles. See sample...

<head>
<title>Kitchen Tea Ideas - Top 10 Party and Gift Ideas</title>
head>

     
* Site Meta Tags
The Following Meta Tags must be in the Head section of every page of your Website.

<meta name="description" content="Keyword-rich Description of 155 characters">
<meta name=keywords content="Comma separated list of key words">

Description Tag: Provide a keyword-rich description of 155 characters on what this page is all about. Search Engines and Social Networking Sites will use description in their search results to describe the contents of your page.

Keywords Tag: Provide a comma separarted list of keywords relevant to the content on your page.
Due to exploitation of this Tag by spammers, it is said that search engines like Google ignores that tag completely. While that might be the case, I still add it because there are hundreds of other search engines that are still using it.  

Following is an example of a search result on Google.

The Title and Description Tags must be compelling, with no spellng and grammar mistakes, to entice the reader to click on your ad. Yes! Treat this as an ad, not just purely an entry on Google's search result page.

     
*

Quality Content
To Google Content is Key! Ensure that all your pages are well written, keyword-rich and have substantial content. I prefer at least 300 - 700 words of unique per page.

Keywords: Use targeted keywords in your content. Do not overdo it!
H1, H2, H3 Tags:  Use at least 1 H1 keyword-rich tag in your content as the title of your page, etc.
Bold, Strong Tags: Highlight important keywords / key phrases in your text. 

Learn more about copy writing considerations for your website...

     
* Avoid Duplicate Content
Enough said.
Learn more about copy writing considerations for your website...
     
* Website Speed
Another important factor with Google is the Load Speed of your Website. How long it takes to open your page plays an important part in the overall user experience of your website. Optimize images and avoid unecessary HTML in your code.
Learn more about design considerations for your website...
     
*

Hyperlinks on your Pages
When creating hyperlinks on your pages, use descriptive and keyword-rich alt and title attributes to provide more details to search engines and visitors.   

Click here for luxury < a href='accommodation-in-london.htm' alt='accommodation in london' title='accommodation in london'>accommodation in London< /a >

Here is the result: 

To Google and most other search engines relevance is very important. It is therefore important to tell Google what your links are all about. From the example above, you will clearly see that the link is pointing to a site that has to do with Accommodation in London. If the content on the page matches the link, even better.

Note: Do not put the link on Click here. Click here doesn't mean anything to Google. Putting the link on Accommodation in London makes more sense and it tells Google that your site is about Accommodation in London.

     
* Page Naming Criteria
If you are using you are desiging your own website, it is important to use targeted keywords in your page names, for example accommodation-in-london.htm, web-design-templates.htm, garden-services.htm, etc. 
DO NOT use names such as page01.htm, document01.htm, etc.
     
* When using Images

How you name images on your website is just as important as how you name your website files.

For example, instead of naming your image of a red Ford Mustang like this:
0035001.jpg

Rename the file as you’re uploading it to describe it, something like this:
ford-mustang-1967.jpg

Another important aspect to employ when working with image tags is to use keyword-rich alt attributes, like in the following ezample. Hover your mouse over the image to see the result.

< img src='/images/photos/ford-mustang-1967.jpg' alt='Ford Mustang 1967 For Sale' >

Ford Mustang 1967 For Sale

Learn more about design considerations for your website...


Continue to SEO Checklist - Part 2 



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 KNOWLEDGE BASE
TABLE OF CONTENTS
INTRODUCTION TO SEO
WHY SEO IS IMPORTANT
SEO CHECKLIST - INTRO
SEO CHECKLIST - PART 1
SEO CHECKLIST - PART 2
SEO TOOLS
MISCONCEPTIONS
SEO RESOURCES
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