Glossary of Internet Terms

Glossary of Terms
Author: The Money Source  Last Update: 03 November 2013


BL:  Backlinks are incoming links to a website from another site.

CPA: Cost per action / Cost per acquisition. An online advertising pricing model, where the advertiser pays for each specified action (a purchase, newsletter signup, inquiry, etc.) in response to the advertisement.

CPC: Cost per click is the amount an advertiser pays to a search engine or other Internet publisher per single click on an ad, which directs a visitor to the advertiser’s site.

CPE: Cost per everything is a collective term describing the cost of each single aspect of a campaign, including each click, sale, or action.

CPL: Cost per lead describes an online advertising pricing model by which the advertiser pays the publisher for an explicit sign-up from an interested consumer.

CPM: Cost per mille / Cost per 1,000 impressions. This number depicts the advert cost 1000 views.

CPS: Cost per sale is an online advertising pricing system whereby the publisher is paid  based on the number of sales directly generated by an advertisement.

CPT: Cost per transaction allows advertisers to pay the publisher whenever a sale occurs as a result of their advertising.

CSE: Comparison shopping engine / Custom search engine is a price comparison service which allows individuals to see price comparisons from various suppliers.

CSS: Cascading style sheet is a style sheet language used within website platforms to describe the presentation semantics (the appearance and formatting) of a document written for the internet.

CTR: Click-through rate is the percentage of people who click on a link after seeing it. Most sites record immediate responses only, so CTR may not reflect delayed responses.

DC: Data center is a facility that houses computer systems and components, including storage systems and communications systems.

dCPM: Dynamic CPM allows the advertiser to continue advertising as long as  the eCPA is lower than the CPA target. The publisher also continues to advertise as long as the CPM he earns is higher than that of competing advertisers.

DMOZ: The Open Directory Project (ODP), or Dmoz (Directory Mozilla) is a multilingual open content directory of World Wide Web links.

eCPA: Effective cost per action is what an advertiser actually paid per action. It is the total cost divided by the total number of actions.

eCPM: Effective cost per mille measures the effectiveness of a publisher’s campaign.

EPC: Earnings per 100 clicks measure the average earnings that an affiliate can expect for every 100 clicks generated.

HTML: HyperText Markup Language is the predominant language in which web pages are written.

IBL: Inbound Link is a link from another web page that links to your web page.
Impressions:  Each time an advert is displayed.

IPB:  Internet Business Promoter (IBP) is a website promotion software programme that helps webmasters to achieve high search engine rankings.

OBL: Outbound link is a link from one domain to another is said to be outbound from its source anchor and inbound to its target.

OWBL: One way backlink

PPA: Pay per action (Same as CPA)

PPC: Pay per click (Same as CPC)

PR: PageRank is a link analysis algorithm,used by  Google. It assigns a numerical weighting to elements of websites to measure the relevance of the information provided.

Rev share: Revenue share is a commission based on a percentage of sales or profits for a stipulated period of time or for as long as the client buys.

RSS: Really Simple Syndication RDF Site Summary, or Rich Site Summary is a  group of standardised web feed formats used to publish frequently updated webpages.

SE: Search Engines such as Google and Yahoo are designed to search the World Wide Web for information.

SEM: Search engine marketing is a kind of Internet marketing which helps to increase websites’ visibility in search engine result pages (SERPs). SEM uses search engine optimization (SEO), paid placement (PPC), context ads, and paid inclusion.

SEO: Search engine optimization maximizes website traffic by keeping it high on results listings returned by the search engines.

SERP: Search engine results page  is the listing of web pages returned in response to a search (keyword query).

SI: Supplemental index is a secondary database that contains pages deemed of less importance, according to Google’s PageRank algorithm.

SSE: Yahoo! Search submit express

SSP: Yahoo! Search submit pro

SWL: Site wide link are present on every page of a website. These links are usually placed in the footer or in the sidebar a site.

TBPR: Toolbar PageRank feature displays a visited page’s PR (PageRank) rating from 0 - 10, with 10 being the highest.

TR: Trust rank  is a link analysis technique used to semi-automatically separate useful web pages from spam.

WP/WP4: Web position/Web position 4 is an SEO tool that tracks a website’s search rankings and its keyword positions.

XML: Extensible markup language allows web developers to define their own customized markup languages to display their documents on the Internet.


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