You may have heard that Google has over 200 "signals" or ranking factors, which in turn expand into over 10,000 sub-signals. You may have heard that Google doesn’t count Facebook Likes. Or maybe it does, some believe. Whatever you’ve heard, whatever your SEO skill level, there’s a good chance you’ve found yourself at some point overwhelmed trying to keep track of it all.
SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link building, social networking)
There are literally thousands of different views on SEO optimization and like almost everything else on the Internet, you will find a lot outdated information, which makes life more difficult for those who are trying to make sense of it all.
Over the years I have come up with a checklist that works very well for me. How do I know that? Well, it's simple really... I own some of the most competitive niches, and the websites dominating those niches were built using this checklist. Once my websites do not perform well, I will most definitely revisit the situation and change the check list.
Another aspect that is really important to note is that some of the items found on general SEO lists are simply too far fetched and would require extra resources, a lot of work, a lot of money, etc. So much so that I chose to ignore them completely.
Continue to Part 2...
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