Introduction to Google Webmaster Tools

Introduction to Google Webmaster Tools
Author: The Money Source  Last Update: 03 November 2013


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Millions of website owners and bloggers around the world use Google's Webmaster Tools - a free system to check the statistics as they apply to each site's performance in the Google Search Engine Results.

Every site owner should use Webmaster Tools to help improve his or her site and performance on the SERPs with detailed indexing information and insights into errors. Google Webmaster Tools will help you to improve search engine ranking optimisation for your website and you can use it as frequently as needed to check the ranking statistics. Google Webmaster Tools will help you with the following:

Submitting your sitemap

Your XML sitemap is an essential tool for building up your site's page rankings. The sitemap lists all your pages and blog posts and is essential in helping the search engines to index pages and links correctly, without missing any pages.

It's quicker, easier and more effective to submit your site through Webmaster Tools.

Search Phrases

Webmaster Tools will show you which search terms are used most frequently to find your site, so that you can use in your SEO efforts to get your site to the top of SERPs.

Crawl Errors

An important feature of Webmaster Tools is to show you crawl errors, such as missing 404 error pages, etc. This type of error may cost you targeted traffic, but Webmaster Tools makes you aware of it so that you can correct it and redirect traffic to another page.

Inbound Links

Webmaster Tools will help you find inbound links to your site with a simple listing.

Malware

If there is any malware on your site, Webmaster Tools will find it and let you know. Malware can damage your site instantly, so it's vital to check if any of your plugins or widgets contain malware.

Structured Markup Data

Webmaster Tools will create a structured data markup of your site to optimise certain aspects using the Data Highlighter.

HTML Improvement

If you have errors in your site's HTML, Webmaster Tools will help you to improve on the HTML.

Google Authorship

Google Webmaster Tools allows your photo to be displayed alongside your SERP links to help give you credibility and increase traffic.  You can obtain Authorship through your Google+ profile.



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