Introduction to Using the Google Keyword Tool

Introduction to Using the Google Keyword Tool
Author: The Money Source  Last Update: 03 November 2013


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Keywords are the lifeblood of SEO, as that's what users type into the Google search box to lead them to your site. As marketers and webmasters, we need to incorporate keywords into our websites to attract traffic to our sites. Google Keyword Planner recently replaced the Google Keyword Tool, and it works with AdWords Traffic Estimator to simplify your keyword research efforts to easily plan paid search marketing campaigns.
 

Focus

Google Keyword Planner has three main functions:

Keyword / Ad Group Search:  Google Keyword Planner allows you to enter keywords or phrases, your landing page URL, or a category, for which it will return potential keywords. This section will show you the average monthly searches, the keyword's competitive score and the average CPC (cost per click).

Keyword Estimates:  This option allows you to see the statistics related to your own keywords, such as monthly average searches, CPC and competitive scores. This is for advanced users who know exactly which keywords they want to target.

Multiply Keyword Lists:  This function saves time by combining lists of keywords to help you generate a list of keywords. The report will also contain important statistics such as monthly average search volumes, competitive score and average CPC for every phrase.
 

Benefits

Google Keyword Planner allows you to play around with a number of options to help you find the best keywords and related keyword phrases that will match your service or product. It allows you to download monthly search volumes for up to a year, as well as average monthly searches.

Using the right keywords is essential for applying SEO to your site to attract targeted traffic.Google Keyword Planner integrates with Adwords, making it simple to create targeted advertising campaigns.

It is easy to sign up for Google Keyword Planner if you already have a Google Account. If not, you will need to sign up for one. Access Google Keyword Planner here:  https://adwords.google.com/ko/KeywordPlanner

 



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