A Website Without Traffic is a Website Without Purpose

A Website Without Traffic is a Website Without Purpose
Author: The Money Source  Last Update: 03 November 2013


As you have seen throughout this website, the key to making money online, is lots of website traffic. There are many ways to do this, but we're going to highlight the most effective methods that will bring constant, steady traffic.

However, bear in mind that you have to be patient. It takes time to build momentum. Sometimes it could take six months before you will see your efforts pay off. Be patient, be consistent and you will see the results.

1.  Quality Content

It can't be said enough:  Google wants original, quality content that is updated on a regular basis. No matter how good your marketing and website design, if your content is poor, people will not read it and they won't share it with other people.

Original content that is relevant and reader-oriented is a great resource to prove that you're an expert in your field, not only to readers, but to the Google robots that crawl your site.

Never copy and paste content from other sites - not only is that plagiarism, but it will cause Google to penalise your site. Unique and dynamic content is key. Read more here about Google's content policies:  https://support.google.com/webmasters/answer/66361?hl=en

Rather spend the time writing quality, unique content, or hire someone to do it for you, if you want to rank at the top of search results.

Learn more about Content Considerations for your Website.

2.  Search Engine Optimisation

Search engine optimisation is what makes your site rank well in the Google search engine's organic results. When someone searches for your keywords, your site should be on the first page of the results.

Click here to learn more about SEO.

3. Social Media Marketing

Many site owners see social media marketing, or social networking as a waste of time, or a necessary evil that takes away from more productive activities.

However, social media marketing is becoming more popular every day, with hundreds of millions of people belonging to some of the main platforms, such as Facebook, Twitter, LinkedIn, and Google+. 

Embrace it as an essential part of your business and enjoy the fruits of your labour. Good marketing is in-your-face marketing - you need to be everywhere.

Click here to learn more about Social Media Marketing.

4.  Email Marketing

Studies performed in 2013 showed that email marketing beats social media marketing in delivering online sales. Be sure to make this an active part of your marketing strategy from day 1 to ensure that you are constantly building relationships with your readers.

Click here to learn more about Email Marketing.

5.  Article Submission

Article marketing is a big part of my traffic generation strategy and I do it because it works. I suggest it to all my clients and use it for my own business as well. Yes, article submission is a cumbersome process, but it is certainly worth every minute.

Article submission software can also make the process quicker, as it blasts your article to hundreds of directories all at once. However, you will have to make the decision about whether investing into an article submission programme is worth your while.

5.1. Why Article Submission?

In order to become an authority in your niche, you need to have a lot of links pointing to your website. The more links that point to your site, the higher it will rank in SERPs (search engine results pages) and the better it ranks, the more traffic your site will attract.

More Links = More Authority = Higher Rank = More Traffic = More Money For You.

5.2.  How Article Marketing Works

The key to a successful article marketing campaign is to write interesting articles about your niche and submit them to article submission sites. Article submission sites have high page rankings already, which increase the chances of people reading your articles, and clicking on the link to your website, located at the end of each article.

In order to submit articles to directories, you need to sign up for accounts with each site. Here are some of the more popular sites:

  • Ezine Articles
  • GoArticles
  • HubPages
  • Squidoo
  • ArticlesBase

5.3  Writing a Good Article for Submission

Article marketing sites are strict, particularly EzineArticles. Make sure that you follow their regulations carefully to ensure that your articles are submitted.

Professional content writers write submission articles for many clients and they know how to craft articles to meet the directories' criteria. However, these are some of the keys to keep in mind when writing your submission articles:

  • Articles should be 300-600 words in length.
  • Craft an interesting article around the primary keyword and related keywords.
  • Don't keyword-stuff (overuse keywords) - write naturally and let the keywords fall where they need to.
  • Write a captivating title - it does not have to include the keyword.
  • Include the primary keyword in the first sentence of your article, as well as in the last 100 words.
  • Stay on topic!
  • End the article to leave readers wanting more.

5.4 Write a Captivating Resource Box

A resource box is that section underneath the article which (sometimes) contains your picture and a link to your website. The resource box is an incredibly powerful and essential tool in your web traffic toolbox. That's why it's so important to turn your resource box into a strong call to action, without overtly advertising.

Here's how to create a good resource box:

Here's the message your resource box should  give your readers:

  • Who you are - your full name and  what you do.
  • What you have achieved to make you an authority in your niche.
  • What you want your reader to do (call-to-action).

A resource box should be written in the 3rd person to give you more authority, than talking in the first person. No longer than about 3-4 sentences, you should include a website link, but no more than two clickable links.

Use keywords in your resource box, and offer a solution to your reader's problem. This is a great place to include a link to your free ebook, or audio as part of your call-to-action.

6.  Pay Per Click Advertising

PPC is a highly effective internet advertising model that involves your ad placed on high-traffic sites, usually on the search engine results pages (SERP) of Google and other search engines.

Learn more here: http://en.wikipedia.org/wiki/Pay_per_click

Search engines receive enormous traffic every day and you can use PPC advertising to get your share of website visitors. Successful search engine marketers work hard at finding gaps to direct traffic to sites, and to some people, spending money on traffic seems like admitting defeat. They are sometimes afraid that something will go wrong and they will end up paying a lot of money for advertising.

However, I'm going to show you just how to easy (and effective) PPC is. Google Adwords is by far the most effective PPC advertising model and this section will be based on that.

6.1. How Adwords Works

Everything Google does is based on metrics and algorithms and AdWords is no different.

The cost of your PPC campaign is determined by your budget and bids. The keyword level and the Ad Group will determine the ad's positioning and this is done using the level of your competition and the quality score.

6.2. What is Quality Score?

Quality score is based on relevance, and on the loading time and the speed of your landing page, as well as the quality of your site.

Bids help you to measure the market's depth.

6.3. What is an Adwords Budget?

While AdWords caters to any budget, you should be aware that low budgets don't allow for ads to be displayed enough to get significant traffic to be directed to your site.

You can set your budget within the campaign setup (per campaign)  and you have control over the entire process.

For lower budgets, it's best to stay clear of head terms and to rather focus on qualified searches. While the top spot is bound to attract the most traffic, it may not necessarily the best converting traffic.

You can read this report on the AdWords blog about Top vs. Side to help you decide on the best spot for your ad. http://adwords.blogspot.com/2011/07/top-vs-side-ad-performance-segmentation.html

6.3.1  Limit Spend, Maximize Results

Getting an AdWords campaign always requires some experimentation and adjustment. Here are some of my top tips for getting the best from your campaign.

Diversify: Try out a few different ads, using a range of headlines, display URLs and descriptions. Include the keyword in the headlines.

Experiment with subdomains: Add a keyword before or after the domain.

Rotation: If you are using several ads, use the campaign setting that allows the ads to rotate evenly. By default, Google will choose which ad to serve, based on performance. This is great in practice, but can mess up your figures when it comes to testing.

Display Locations:  The campaign settings allow you to limit display locations to Google Search & Google Search Partners.
By selecting this you will disable the Display Network, which displays to all sites.

Geo-Targeting:  AdWords allows you to control geo-targeting by the location of the searcher, or by search intent. It may be more expensive to filter down to your target location, rather than a larger area, because the competition is higher. However, if your service is local, you'll be wasting money if you advertise outside of the area.
It is essential for you to pay attention to the campaign from early on. See what works, and what doesn't. Experts suggest that you monitor daily activity, tweak the campaign weekly, and plan campaigns monthly.

6.4.  Keywords

Keyword research is essential for a successful AdWords Campaign. The success formula is based on:

  • a set of related keywords
  • keyword based ad copy
  • high quality landing page, delivering on expectations

In this section, I'm going to tell you how to do effective keyword research.

Assess your website:  Knowing your product, categories and clients is the best way to find the best keywords. Build a list of keywords for everything on your site by looking at everything you have to offer.

Assess your visitors:  When a search engine user wants to buy what you have to offer, what would they type into the search bar? By thinking like a user, you'll be able to determine the best keywords to use for your campaign. Also bear in mind that people use different names for the same thing and try to include all the names into your keywords.

Use tools:  Most of us never think of nearly all the keywords we could be using, which means we end up with incomplete lists, and, possibly, inefficient keywords. Using these keyword tools can ensure that you have the best selection of keywords to choose from:

  • Google Keyword Planner
  • AdWords Tool
  • Bing Keyword Research
  • WordStream
  • Wordtracker
  • SEMrush

7.  Link Exchanging

Trading links with other websites is an effective way, and possibly the olderst method, to boost traffic to the sites. While there are many ways to set up a link exchange, it is usually as simple as contacting a webmaster via his or her contact us page, and asking for a link exchange. If they can see the value for their site in this mutual arrangement, they will agree and you can discuss whether it will be a text link or a banner, and set that up.

7.1.  How does link exchanging work?

It is important that the site you link to is relevant to your site, in some way. While you may not wish to link to your competitors, it is fine to link with another site  in your industry. You should outline the benefits of a potential link exchange when you email your request to the webmaster with whom you are trying to establish a link exchange.

Warning: Beware of linking to the wrong sites - those that are not directly related to your niche or industry. It is also important to research the site well, so that you know their search engine ranking and the actual monthly unique visitors and site stats.

8.  Guest Blogging

Guest blogging has recently become very popular. The process involves you writing quality blog posts and offer it to other bloggers to post on their sites. In return, you will receive author credits and a link back to your own site.

By choosing the right blogs to guest blog on, you can capitalise on their audiences, directing quality traffic to your site.

The same applies when you allow someone else to guest post on your blog. They will announce their post to their own audience, which will also send traffic to your blog.

Guest blogging is a win-win situation for both parties who benefit from sharing audiences and strengthening relationships.

Remember, you can guest post to as many blogs as you can handle, and when your site becomes high-ranking and receives a lot of traffic, you can accept more guest posts. Guard against giving away too much link juice in the early stages, when you don't have a lot of traffic.

9.  Social Media Marketing

Social media platforms grow more popular every day and people from all walks of life, and all levels of influence can be found on Facebook, Twitter and the other sites.  That makes social media marketing (SMM) an excellent, and mostly free, tool for driving traffic to your website.

Here's how you can use SMM to increase traffic to your site:

Autopost content from your blog to SMM platforms. Twitterfeed is a free tool that will check for updates at regular intervals, and post new blog posts to your Facebook, Twitter, LinkedIn and Google+ profiles.

Add Share and Follow icons to your website or blog. This will entice people to connect with you and share your content with their connections. Also ensure that your social media account profiles link back to your site.

Use your URL to sign off on forum posts and blog comments to increase exposure of your content to a wider audience.

When you use social media platforms to promote your site, it's important to use social media etiquette. http://business.time.com/2013/08/13/business-etiquette-and-social-media/

Being active on social media (not only to post your latest blog post URL) will help you build relationships with your contacts and they will be more likely to click on your links.

Revising, or repurposing old content is a great way of using existing content on social media. However, make sure that you modify the content;  for instance, you can transform a blog post into a video for Youtube, or turn it into a podcast. If you simply repost it, you will be tagged for duplicate content.


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