LinkedIn is often thought of as a career-building search board, but it is also an incredible business-to-business network. If you follow these instructions carefully and you invest some time into it, you can turn your LinkedIn profile into a great traffic generator for your website.
The LinkedIn platform is geared for business and as such provides a wide range of excellent business tools that can be accessed using the free LinkedIn account. However, for even more features, you can always sign up for platinum membership.
If you have not yet signed up for a LinkedIn profile, do so now. Here's how:
1. Go to www.linkedin.com and click on "Join Today".
2. Follow the prompts to create your account.
3. Follow the tips below to set up your profile.
Setting up your LinkedIn profile
LinkedIn profiles are more advanced than those of the other platforms. It offers plenty space to add your content and gives users the opportunity to read all your information to see what you have to offer. LinkedIn offers the tools, and you have to bring the relevant tools to make your profile stand out from the ever-growing crowd. Here are tips for the best profile on LinkedIn:
- Profile Picture
The best profile picture for LinkedIn, is a picture of your face on a solid background. Use the cropping tool to crop out any other elements, so that your picture appears as professional as possible.
The headline that appears below your name accompanies every mention of you across the site, so be sure that it is good. It should include your title and the name of your company. If you're the CEO of your company, write that. Don't try to invent a title that nobody has ever heard of. People need to know exactly what you do. Nobody has time to go research your title to know whether they want to add you or not.
In order to be connected to as many like-minded individuals as possible on LinkedIn, don't exclude your non-business experiences from your profile. Add all your accomplishments, affiliations and community interests.
Update your LinkedIn contacts every month. When it comes to deciding who you are going to add, think about whether you would feel comfortable engaging them telephonically or via email.
The best way to add contacts, is using the People You May Know feature.
- Building a Reputation
Asking for recommendations is the easiest way to build your reputation, using the recommendations tool.
Use your summary not as a handy place to post your CV, but rather to answer questions that people looking at your profile might ask. Use it as a personal-engagement tool and bring in the human aspect. Tell your life story here.
- Link Up
LinkedIn has a new feature that allows you to use the Add Sections tool to link your other social media profiles and online resources. You can use this to add content from your Wordpress blog, or from Twitter and SlideShare.
Remember to add a link from your email signature to your LinkedIn profile page.
- Go Public
By making your profile page public, it will be indexed by Google and Bing.
How to generate traffic from LinkedIn
Once your LinkedIn profile is ready, it's time to get to know the rest of the system. The platform has some great tools to boost your site.
1. Post to LinkedIn
Several blog plugins allow you to automatically share your optimised, high quality posts on LinkedIn. By always sharing relevant information, you can create awareness and authority right on your connections' homepages.
2. LinkedIn Groups
Invest the time and energy required to nurture a group of industry experts. Groups gives you access to a free email broadcast tool, which can be used to send an email announcement to your group members once every 7 days.
Joining and engaging with other LinkedIn groups can also help you build authority, if you don't have the time to create your own group.
3. Company Pages
LinkedIn's company pages feature allows you to build an online following for your business. It gives you the forum to supply more information about your business and offer appealing offers for your visitors.
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