Introduction to Facebook

Introduction to Facebook
Author: The Money Source  Last Update: 03 November 2013


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Facebook is a huge and effective SMM tool and if you use it correctly, you will have access to millions of people that form part of this global audience. Use it to your advantage and get them to like your page, share your posts and leave comments about your excellent service.

While some business-owners don't view Facebook as a credible business tool, they miss out on the power of making a professional business profile part of their overall marketing strategy.

This introduction will help you to get started promoting your website on Facebook.


Step 1:  Sign up for Facebook

If you already have a personal Facebook page, you can scroll to the bottom of the page and click on "Create a Page". The prompts will direct you through the signup process.

  • Choose a category for your business. Be sure to choose carefully, because that is the information members will use to find you.
  • Choose a professional name for your page. It's a good idea to use your company name and even better if you can include a keyword.
  • Include contact information, a logo, your website URL, and a relevant and captivating description.


Step 2:  Connect to other social media accounts

Once the page is setup, you will be able to connect the page to other social media platforms, such as Twitter.


Step 3:  Invite your contacts

When you are happy with your page, you can invite your contacts to like the page, using the tools provided.


Step 4:  Set up a Facebook SMM campaign

Facebook marketing allows you to post as much information as you want about your business, in the form of short posts, videos, and images. You can include a URL to your website with each post, to direct traffic to your site.

Find out how to set up an editorial calendar for your SMM campaigns here. (link to SMM)


Step 5:  Connect with industry pages

Success comes from cooperation, not from competition. Visit pages that belong to industry leaders and comment on their discussions to establish yourself as a person with credibility in the industry.


Step 6:  Consider Facebook Ads

While free Facebook marketing has proven effective, a sponsored post or Facebook Ad enjoys increased exposure.

Facebook's Promoted posts allow more people to see your posts, and they are displayed higher up in the news feed. Find out more here: https://www.facebook.com/help/promote


Facebook Ads

Facebook ads appear in the sidebars of your target audience's feeds. These ads are tailored to your target audience, based on the posts and pages they like and share, which makes them highly relevant and effective. Find out more about Facebook Ads here: https://www.facebook.com/about/ads/


Related Links:

The Ultimate Guide to Facebook Marketing



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